Partnership type
Audience Exchange & Distribution
Reach audiences another business already earned.
Distribution is the mechanism; partnership is the relationship. An audience exchange puts your business in front of attention someone else has built — and returns the favour.
Find audience exchange partnersWhat each side brings
Both sides need a reason.
You bring
- An audience or channel of your own
- Something worth putting in front of theirs
- Reciprocity
They bring
- Reach you don't have
- A relevant, warm audience
- Their own distribution need
How it works on B2B.ID
From intent to a working relationship.
1Describe the audience you can offer and the audience you want
2Find businesses and creators whose reach complements yours
3Check relevance and overlap before proposing anything
4Request an exchange with a concrete first swap
Examples
What this looks like in practice.
Newsletter
+
Newsletter
Reciprocal audience exchange
Creator
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SaaS
Distribution partnership
Community operator
+
Service provider
Access to a defined audience
Possible outcomes
ReachSubscribersInbound interestOngoing distribution
FAQ