Partnership type
Co-Marketing Partners
Grow together instead of marketing alone.
Two businesses serving the same audience from different angles can reach more people together than either can alone — a webinar, a guide, a joint study, a swap.
Find co-marketing partnersWhat each side brings
Both sides need a reason.
You bring
- An audience segment you already reach
- A perspective the other side lacks
- Half the effort
They bring
- A complementary audience
- Their own credibility in the topic
- The other half
How it works on B2B.ID
From intent to a working relationship.
1Identify businesses with adjacent audiences and no direct competition
2Confirm the overlap is real, not assumed
3Propose a specific activity, not a vague collaboration
4Request the partnership and agree what each side contributes
Examples
What this looks like in practice.
SaaS
+
Agency
Joint webinar for a shared ICP
Accountant
+
Lawyer
Co-authored guide for founders
Creator
+
Software company
Newsletter swap and case study
Possible outcomes
Audience reachInbound interestContent assetsOpportunities
FAQ