Intent → discover → evaluate → request → partner → outcome.
B2B.ID doesn't start with a directory. It starts with what you want to build, then works back to the businesses worth approaching.
What actually happens.
Create your B2B ID
Give B2B.ID your business context: what you do, what you offer, who you serve and the proof behind it.
Choose what you want to build
Referral, white-label, channel or reseller, creator, sponsorship, co-marketing, audience exchange, content collaboration, affiliate or barter.
Describe the partner you need
Capabilities, market, audience, geography and the gap you want covered.
Discover relevant businesses
B2B.ID uses business context, partnership intent and relationship signals to surface businesses that may complement yours.
Evaluate fit
Open their B2B ID: positioning, offerings, delivered work, testimonials, relationships and any verified claims.
Make a Partnership Request
Send a proposition — the model, why you fit, what you bring, what you need and a next step.
Meet and establish the relationship
Talk it through, agree the model and start the partnership properly.
Create outcomes
Referrals, opportunities, campaigns, distribution, delivered work and clients — tracked against the relationship.
Start with intent, not a search box.
You tell B2B.ID what kind of partnership you want, what you bring and who you want to serve together.
What do you want to build?
1Referral Partnership
What do you offer?
2B2B SEO
What should the partner offer?
3Web development
Who should you serve together?
4B2B SaaS
What should the partnership create?
5Mutual referrals
Discovery with the reasoning attached.
Northstar Web
Web Development Agency
Serves: B2B SaaS
Relevant because
- Complementary offer — Web development alongside your SEO
- Audience overlap — Similar target profiles
- Capability gap — Doesn't offer SEO
- Relationship context — 2 shared relationships
Why B2B.ID surfaced this business
- Serves the same target market
- Offers complementary services
- Doesn't compete with your core offer
- Relevant partnership intent
- Shared relationships
- Relevant delivered work
Suggested partnership
Referral Partnership
Suggestions are possibilities based on available context — the two businesses decide the model.
A request that carries a proposition.
Partnership Requests are structured: the model, the reason, what you bring, what you need and the next step.
Request Partnership
to Northstar Web
- Partnership type
- Referral Partnership
- Why them
- We serve the same SaaS market with complementary services.
- What you bring
- SEO strategy and content delivery
- What you're looking for
- A web development partner
- Possible model
- Mutual referrals
- Next step
- 30-minute partnership conversation
From a request to a working relationship.
Discover
Find relevant businesses.
Evaluate
View B2B ID, proof, fit and relationship context.
Request
Make an intentional Partnership Request.
Meet
Discuss fit properly.
Partner
Establish the relationship.
Collaborate
Referral, campaign, distribution, delivery.
Outcome
Opportunity, referral, revenue, audience, delivered work.
Grow
Continue or deepen the relationship.
Potential
Requested
Meeting
Active
Outcome