Partnership types

“Partnership” is not one thing.

Ten supported ways two businesses can create value together. Start with the model you actually want, then find businesses that fit it.

Referral Partners

Send relevant business opportunities to one another.

Add capabilities without building everything in-house.

Find businesses that can take your offer to market.

Partner with creators whose audience matters to your business.

Grow together instead of marketing alone.

Reach audiences another business already earned.

Create useful content together.

Create performance-based partner relationships.

Sponsor an audience, event, creator or property that matters to your buyers.

Exchange capabilities or value without a conventional purchase.

Start with what you want the partnership to create. B2B.ID works back from there to the businesses worth approaching.