Partnership type
Sponsorships
Sponsor an audience, event, creator or property that matters to your buyers.
Sponsorship is a partnership with a defined audience attached. The question isn't reach — it's whether the audience contains the businesses you want to reach.
Find sponsorship partnersWhat each side brings
Both sides need a reason.
You bring
- Budget and a clear objective
- A relevant offer for that audience
- Assets to activate with
They bring
- A defined, relevant audience
- Credibility with it
- A property worth being seen in
How it works on B2B.ID
From intent to a working relationship.
1Define the audience you want in front of
2Discover creators, events and properties serving it
3Review context and previous work before committing
4Request the sponsorship with objective and scope included
Examples
What this looks like in practice.
B2B SaaS
+
Industry newsletter
Recurring sponsorship
Service provider
+
Sector event
Sponsorship plus speaking
Brand
+
Creator series
Season sponsorship
Possible outcomes
Audience accessBrand credibilityInbound interestOpportunities
FAQ