Partnership type
Creator Partnerships
Partner with creators whose audience matters to your business.
Creators are businesses too. Their B2B ID shows category, expertise, audience context, past work and partnership intent — not just a follower count.
Find creator partnersWhat each side brings
Both sides need a reason.
You bring
- A relevant product, offer or story
- Budget, product or revenue share
- A clear campaign objective
They bring
- Attention from a specific audience
- Format and creative expertise
- Distribution you don't own
How it works on B2B.ID
From intent to a working relationship.
1Choose the model: campaign, sponsorship, content collaboration or affiliate
2Discover creators by category, audience context and partnership intent
3Review their B2B ID and previous work before approaching
4Request the partnership with the campaign idea already on the table
Examples
What this looks like in practice.
B2B SaaS
+
Industry newsletter creator
Sponsorship and content collaboration
Ecommerce brand
+
Category creator
Creator campaign plus affiliate
Agency
+
Founder-led creator
Co-created content and audience access
Possible outcomes
CampaignsAudience growthInbound interestAffiliate revenue