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B2B partnerships for podcasters

Partnerships for podcasts beyond the ad read.

Guests, sponsors and co-produced series are all partnerships. The show is the asset; the relationships are the business.

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What podcasters usually need

  • Sponsors aligned to your listener profile
  • Co-produced series with complementary shows
  • Clip, edit and production partners
  • Distribution swaps with newsletters and communities

Businesses they typically partner with

SaaS companiesAgenciesOther podcastersVideo editorsNewsletters
How a fit is assessed

Two businesses, one reason to work together.

You

B2B SEO Agency

Bring

SEO strategyContentTechnical SEO

Want

Web delivery partner

Clients

B2B SaaS

Them

Web Development Agency

Bring

DesignDevelopmentCMS

Want

SEO partner

Clients

B2B SaaS

Together

Referral Partnership

  • A more complete solution for the same client
  • Less work lost because it was out of scope
  • Opportunities flowing in both directions