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B2B partnerships for hr tech companies

Partnerships for HR tech inside the people ecosystem.

HR buyers rely on consultants, recruiters and payroll partners. Those relationships are where your product gets recommended.

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What hr tech companies usually need

  • HR consultants and advisors as referral partners
  • Payroll and benefits integration partners
  • Recruitment agencies serving your customers
  • Co-marketing with adjacent HR platforms

Businesses they typically partner with

HR consultantsRecruitersPayroll providersEmployment lawyersComplementary software
How a fit is assessed

Two businesses, one reason to work together.

You

B2B SEO Agency

Bring

SEO strategyContentTechnical SEO

Want

Web delivery partner

Clients

B2B SaaS

Them

Web Development Agency

Bring

DesignDevelopmentCMS

Want

SEO partner

Clients

B2B SaaS

Together

Referral Partnership

  • A more complete solution for the same client
  • Less work lost because it was out of scope
  • Opportunities flowing in both directions