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B2B partnerships for marketing technology companies

Partnerships for martech where the agency is the buyer's advisor.

In marketing software, the agency often chooses the tool. Agency partnerships are the shortest route to installed base.

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What marketing technology companies usually need

  • Agency partner programmes with real economics
  • Integration partners across the stack
  • Co-marketing with complementary platforms
  • Creators and newsletters in the marketing space

Businesses they typically partner with

Marketing agenciesComplementary platformsConsultantsNewsletter creatorsCommunities
How a fit is assessed

Two businesses, one reason to work together.

You

B2B SEO Agency

Bring

SEO strategyContentTechnical SEO

Want

Web delivery partner

Clients

B2B SaaS

Them

Web Development Agency

Bring

DesignDevelopmentCMS

Want

SEO partner

Clients

B2B SaaS

Together

Referral Partnership

  • A more complete solution for the same client
  • Less work lost because it was out of scope
  • Opportunities flowing in both directions